Why do companies build custom low-code tools?
In this post I explore some some common reasons that justify the effort of creating a custom low-code tool.
Sell it as a service
There are several low-code startups that are providing app generation services for different niches. There are offers like website generators, mobile app generators, landing pages, generators, internal app generators, and others. In those cases, the custom app generator becomes the service of a company. Since the core of the business is providing the low-code solution, it is developed in-house and tailored to the needs of the clients, which are usually a predefined segment. Examples of this approach range from tools as simple as Leadpages to complex app creation frameworks like Mendix.
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